Data warehousing with MySQL, a free and popular database, has never been made easier with this step-by-step tutorial on building dimensional data warehouses. Topics include star-schema modeling, populating (Extract, Transform, and Load: ETL), testing, and dimensional querying. It comes complete with a hands-on case—scaled-down from a real project—as well as an electronic copy of all MySQL scripts and sample data available for download. Computer programmers who need to build a data warehouse will find relevant examples and information written in a thorough, easy-to-follow style.

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Writing for enterprise developers, architects, and user interface specialists, the authors explain why AJAX offers such great promise in large-scale development. Next, they systematically introduce today’s key AJAX techniques and components.You’ll walk through developing frameworks for building AJAX applications that combine data tables, Web forms, charts, search, and filtering: the very systems businesses depend on in CRM, ERP, BI, and beyond. Then, building on this strong foundation, the authors identify proven AJAX architectural patterns, and present case studies drawn from actual .NET and Java AJAX applications. Coverge includes

•Using AJAX to implement Model-View-Controller (MVC) in the browser

•Encapsulating user interface functionality to facilitate code reuse and reduce cross-browser development problems

•Overcoming the unique security challenges associated with AJAX Web applications

•Optimizing AJAX usability: the “back” button, caching, bookmarking, offline usage, and beyond

From security to scalability to project risk, this is the only book to cover all the issues facing AJAX developers in the enterprise. Whether you’re migrating legacy HTML interfaces or building new applications from scratch, you’ll find it absolutely indispensable.

www.enterpriseajax.com contains code samples, case studies, tutorials, live demos, and other AJAX resources.

Marketing just isn’t what it used to be. New technology and business practices as well as more informed and savvy consumers have made the business of marketing more complicated than ever before. Marketers know they must develop new ways to tap consumers and new ways to differentiate their products. If you want to learn about the latest trends in marketing, then you can read the hundreds of books and thousands of articles published each year on the subject. Or you could turn to a trusted single resource for informed guidance from the top thinkers in the field. For the very best advice from the biggest names in the business, turn to The Guru Guide™ to Marketing.

Start mastering the tool that finance professionals depend upon every day. FINANCIAL ANALYSIS WITH MICROSOFT ® EXCEL covers all the topics you’ll see in a corporate finance course: financial statements, budgets, the Market Security Line, pro forma statements, cost of capital, equities, and debt. Plus, it’s easy-to-read and full of study tools that will help you succeed in class.